Alfa Hogar is a business unit of the Alfa Group dedicated to the design, development, manufacturing and marketing of small appliances.
We are a company that has always known how to adapt to change and consumer needs, developing products that help improve the quality of life for people since 1920.
Originally focused on the sewing machine market, today it has a diversified business line, including three product lines, that it markets internationally, with support from a solid and efficient national and international distribution network.
Alfa Hogar is one of the business units belonging to the Alfa Group. With headquarters in Eibar (Guipúzcoa), it is one of the most important industrial groups in the Basque Country, with 800 employees and invoicing 100 million euros annually.
It is formed by 14 companies focused on three areas of activity: small household appliances, art and industrial processes.
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Alfa Hogar is strongly promoting the international development of the business, marketing its products in several countries in the European Union (France, Italy, Portugal, Switzerland, Holland and Austria) and opening up markets in the United States.
Over the last few years, Alfa has made a noticeable change in its traditional positioning, adding new product lines, distribution channels and markets to its activity. This is in addition to its sewing line, a sector in which it leads in Spain. Along the same lines, Alfa has made a commitment to research and innovation, quickly and flexibly adapting to trends and challenges in the sector.
This change was marked especially by the development and launching of its home vacuum preservation category, for which it manufactures and designs vacuum packaging machines, preservation kits, accessories and consumable goods for the vacuum preservation of food at home. Alfa is the Spanish market leader in this line of small household appliances.
All this has been thanks to the great investment that Alfa has made in design and development, making a firm commitment to innovation in order to reinvent the brand and make it a consolidated reality.
Its own experienced sales network able to meet different client needs, according to the distribution channel and geographical area. (Portugal, Switzerland, Holland, Austria) and opening up the market in the United States.
Alfa has its own warehouse service with real-time stock management. In collaboration with DHL, we offer a 24-48 hr. shipping service to any point on the Iberian peninsula.
Alfa manages a network of more than 100 points of sale, with an official after-sales service center. We supply spare parts to any point on the Iberian peninsula within 72 hours.
We also provide a Premium after-sales service for certain product categories at our own facilities in Eibar, staffed by our own technicians.
